Tag: pharmaceutical market research Poland

Market research for healthcare companies

Market for medical and pharmaceutical companies are very competitive. It is characterized by its worth, which is billions of dollars. World’s biggest companies (Pfizer, Novartis, Teva, etc.) has more than a third its share. Regardless of company’s size, it is essential, on such competitive market, to obtain accurate, extensive information. For this reason it is popular for this companies, to conduct marketing research for pharmacy. Its is big help for medical technology industries, medical device industries, pharmaceutical industry, consultants of these industries. For such research is needed versatile, experienced, economical research agency.

 

How to chose agency for medical market research in Poland

For medical and pharmaceutical companies representatives it is crucial to chose properly market research agency. Such agency should have full portfolio, which is easy to validate, a wide range of research techniques specialists, within them moderators, interviewers and pollsters/mystery clients, and very experienced analytics and statistics staff. The first phase in this process of decision making is to check agency recommendations. Besides that it is very simple to check potential agency online, paying attention to the description of a team members. They obtain for the company data about landscape of a market, measuring new products and concepts, understanding the decision making process (by managers, clients, physicians and other target groups), advertising process, brand equity, customer satisfaction, distribution channels, or price sensitivity.

 

Research - step by step

Before the pharmaceutical market research Poland process company representatives and analytics from the research agency determine which fields of company’s activity to study. Then analytics decide on research questions. After that it is determine, which method and technique use in this particular survey. Sometimes is better to obtain information by quantitative research, such as: online surveys (CAWI), telephone questionnaires (CATI), computer assisted surveys (CAPI) and traditional paper questionnaires (PAPI). In different ways you can use qualitative interviewing, such as: individual in-depth interviews (IDI), focus group discussions (FGI), case studies. Sometimes it is better to combine two or three techniques from these two methods. It is recommended to additionally use desk research, SWOT and other analysis. It depends on the conception of the research. Then it is decided which target group is the best for the research, how many people to ask in surveys and interviews, where, when. This is process of implementation of the research. After obtaining the data is time for proper analysis by statistics and analytics team. They create conclusions and recommendations for the company.